This module is the complement of Entrepreneurship and Innovation II. It aims at enables students to develop enhance the qualities of creativity, inventiveness and independent problem-solving skills, so as to strike a balance between theory and practical skills (e.g. how to prepare business plans and accounts) in all disciplines offered by the University of Rwanda.
Brief Description of the Module
Public Relations (PR) Practice module aims at equipping you with the ability to design and implement PR and media plans, projects and campaigns: this is a purely practical module on all aspects of public relations practice – PR writing, new media in PR, case studies in PR, organisation of PR events, etc. The main focus will be to put theory into practice by exposing students to the real world of PR work. You will be expected to demonstrate ability to critically assess situations requiring PR interventions and develop practical PR solutions as well as PR materials.
This is an Internet-supported digital multimedia production module that is designed to introduce Year 3 students to the fundamentals of multimedia development and delivery across various media platforms. It is a hands-on, collaborative, and highly participatory course requiring students to dialogue, reflect, write, and complete multimedia projects using video, text, audio, still images, and animated graphics to tell stories in an interactive, digital environment (digital story telling).
This module aims at equipping students with skills for reporting on issues related to public affairs. Throughout this module, students will work on investigative reporting and data journalism as the critical thinking on the governance structures.